Chic Sips · Born in Melbourne
A dress code.
For drinks, tables & bar carts.
Chic Sips is the fashion label for drinks.
Born in Melbourne, Australia's fashion capital, we create runway-inspired pieces for cans, bottles, tables and bar carts. Things that earn their place because they work beautifully and look even better doing it.
For us, style is about more than how something looks. It's the pleasure of surrounding yourself with things you love. The unexpected detail. The thing that makes an ordinary moment feel just a little less ordinary.
Chic Sips brings style and a fashion point of view to a corner of everyday life fashion had largely forgotten.
It started with a sip
Plenty of esky energy. No fashion.
The idea for Chic Sips arrived long before the brand did.
Years ago, over drinks with a friend in Melbourne, she pulled a can sleeve from her bag. Nothing unusual about that, except this one was chic.
It caught my attention because it was such an anomaly. Here was a chic can sleeve in a market dominated by novelty prints, beer brands, sports and slogans. Plenty of esky energy. No fashion.
At the same time, what we were drinking from cans was changing. Sodas, spritzes, seltzers, matchas, nootropics and beautifully branded new beverages were filling fridges and bars. The can had moved well beyond beer, but the traditional can sleeve had been left behind.
There were plenty of ways to keep a drink cold, but nothing for people who cared about fashion and design.
The idea stayed with me.
Meet the Founder
I’m Kellie, founder of Chic Sips.
Before starting Chic Sips, I spent more than 25 years in marketing, brand and communications. I loved understanding what makes people connect with a brand and finding the distinctive idea that sets it apart.
Alongside my executive career, I spent almost a decade on the boards of health and mental health charities, reflecting a longstanding passion for mental health and commitment to giving back.
After years spent building and championing other people’s brands, I reached a point where I wanted to create one myself. Not simply another version of something that already existed, but an original idea that answered a genuine gap.
That took me back to something I’d noticed years earlier. Canned drinks had changed enormously, but the can cooler really hadn’t. There were plenty of novelty prints, beer brands, sports and slogans. Plenty of esky energy. No fashion.
That thinking became Can Couture®. I didn’t want to simply restyle an existing product. I wanted to rethink it, from our signature scalloped silhouette and custom prints to faux fur textures and the details that make it unmistakably ours.
The same approach has shaped everything we’ve created since. Bottle Couture® began with the question of why a bottle cooler had to look like a bottle cooler. Style Tiles™ took something as familiar as a coaster and gave it another role on the table. Different products, but all grounded in the belief that function and style shouldn’t have to compete.
Building something of my own has also given me the opportunity to be deliberate about the kind of business I want Chic Sips to be. Integrity, kindness, care and excellence sit at the heart of it. They shape how we work, who we work with and how we look after our customers.
What we create matters. How we go about creating it matters just as much.
And there’s plenty more in the wardrobe to come.
Warmly,
Founder
What we create matters. How we go about creating it matters just as much.
